Enterprise Goal--- Create Shandong Day Shield  image, built international brand

Business Philosophy --- Standardized management, abide by integrity, pursuit of excellence, pragmatic innovation

Enterprise Spirit--- Hard working, pioneering and innovative, be honest, work practically

Enterprise Philosophy --- Do things for the community, for others and for ourself
Enterprise Ethics -  Honest outside, professional loyalty inside

Enterprise Mission --- Create value for customers, create benefits for the enterprise, create wealth for employees, create prosperity for the community

Enterprise Purpose --- Love Party and be patriotic, business for people, thanks to society, harmonious development

Enterprise Style --- Continuous learning, continuous improvement, continuous innovation, continuous improvement